Genzyme needed help conceptualizing, patient testing and manufacturing a welcome kit for their new oral therapy Cerdelga. Cerdelga is indicated for treatment of adult patients with Gaucher disease. Prior to Cerdelga, there were no oral treatment options, making a twice daily capsule liberating compared to bi-weekly infusions. The kit was inspired by luxury car manuals. Shifting to a new therapy is nerve-racking. To ease the transition, we featured the patient's Genzyme Case Manager contact information upon opening the kit.