Quiksilver has been a force in boardshorts and surf culture for four decades. However, recently competitors have widely duplicated their efforts and challenged them in the marketplace. Quiksilver sought to step up their game and decided to partner with an outside design team to help them uncover overlooked and unarticulated opportunities. The effort resulted in the Cypher Massive Boardshorts featuring the Double-Up Closure worn by 11 time world champion Kelly Slater. This project was conducted at IDEO and led by Yona Belfort.